About Matt

You could say I’ve had my head in the clouds since the beginning. I wouldn’t argue with you.

It’s pretty weird that an unathletic guy into nerd hobbies and science fiction books turned into a modestly well-regarded strength & fitness expert.

Over 10 years after I got out of the strength coaching game people still read and recommend my book Squat Every Day as a game-changer.

I’m a hands-on practical person. Unlike most people with a bias toward action, I don’t get impatient with ideas.

I want to know what I’m dealing with… figure out the action steps… and ask “what if we did this?”

That is what energizes me:

Ideas that get results, words that motivate and inspire action.

Ideas are the most powerful tools we have as human beings.

It’s also what attracted me to copywriting and the dark arts of persuasion. Using words to create visions in the mind of your reader, visions so powerful that they can change the direction of a life… that’s unbeatable.

It’s also dangerous.

Thinking is our “secret sauce” as a species, our unique advantage as individuals.

I love helping others discover & use this power to succeed in business and live a happy, thriving life.