It isn’t because I’m a greedy Scrooge who positions everything behind the paywall for those with the coin.
It isn’t ONLY that, although this is a business I’m running, not a soup kitchen for the homeless who somehow have the resources to invest in transforming their physiques and reviving their flagging post-40s energy levels.
Free advice is worth every penny paid, don’t you know.
But that isn’t the main reason for the lack of tips.
The main reason is that workout tips and diet hacks are useless.
Nobody is using that. Nobody is doing anything with it.
Nobody had their life changed by reading the a post sharing “walk 10,000 steps, drink water, and lift weights 3x/week” tips for the 89th time.
It’s junk.
The best you can say is that such tips are a billboard for fitness coaches looking for clients by demonstrating what they know.
That’s fine and all, but then how distinct are you making yourself by copying the exact same lines as every other wannabe fitness coach?
And if your clients aren’t able to tell the difference… or connect your list o’ tips to their own pains and problems and fears and doubts… then who are you even talking to?
Tips, tactics, and hacks all fail because they don’t land where action begins.
Human beings act from heart and will, not intellect.
Put another way:
What you feel and what you want are the sources of action.
What you think or believe doesn’t have all that much to do with behavior, except where thoughts and beliefs and ideas figure into feeling and wanting. (Which, granted, is considerable.)
A heart full of greed and laziness, a will divided against itself, and a mind clouded by distractions will not lead to success at anything, no matter how amazing the tips and tactics and “knowledge bombs” given to it.
Seed is wasted that falls on hard soil not suited to receive it.
I have no desire to nurture this mythology that success is just “one secret away”.
It can be, to those right with themselves on the inside.
But people who aren’t getting results they want are stuck because they aren’t ready to recognize the obstacles that they create for themselves, inside themselves, and they haven’t yet found a sincere desire to deal with them.
Now, you can’t just tell people that. That same greedy self-absorbed ego won’t hear it. No one among the unwashed normies of the world wants to accept responsibility for anything, I can tell you that.
But giving away tips and tactics and plans? Nah. That’s not helping you or anyone, and candidly it doesn’t even make me look that competent. If you know who I am at all, chances are it’s because I came out swinging with ideas nobody else was talking about, not by recycling the same cliches as everyone else.
Time keeps proving me right for doing so.
(And a good portion of those “cliches” out there among the influencers can be traced to ideas I was helping to promote 20+ years ago.)
Anyway, if you’re “doing everything right” and not seeing the results you want… the fix might be easier than you think.
Go here and let’s see what I can do for you:
Matt Perryman